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Compounding Revenue report, explained

3 min read

The Compounding Revenue report shows how revenue from each channel builds over time, grouped by the cohort of customers who first arrived in a given period.

It's designed to show the long-term, compounding value of a channel — not just what it generated this month, but how that cohort keeps paying over time through repeat invoices.

Use it to see which channels look strong on paper today but fade quickly, versus channels that keep generating revenue from the same customers long after the first sale.

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