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Understanding ROI and ROAS calculations

3 min read

ROI (Return on Investment) shows the percentage return on what you spent in a channel: revenue generated minus spend, divided by spend.

ROAS (Return on Ad Spend) shows how many dollars of revenue you generated for every dollar spent — a ROAS of 3x means $3 back for every $1 spent.

Both figures are calculated automatically once you've entered your spend for a channel — LeadSight does the maths from your actual attributed revenue.

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