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How campaign-level attribution works with UTMs

3 min read

LeadSight reads the UTM parameters already in your paid ad links (from Google Ads, Meta, LinkedIn and others) to attribute revenue down to the individual campaign, not just the channel.

As long as your ads are tagged with standard UTM parameters, no extra setup is required — LeadSight picks them up automatically when a visitor arrives through that link.

This lets you compare campaigns within the same channel — for example, seeing which specific Google Ads campaign is generating the most closed revenue.

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