A lead in LeadSight is a tracked form submission with an email address on your website — such as a contact form, quote request or booking form. Exact repeat submissions from the same site within two minutes are kept as one lead.
Each lead is stored with its contact details and the marketing source that brought that visitor to your site, ready to be matched to revenue later.
Leads move through three simple states as you work them: open, closed won and closed lost — closed won is what feeds your attributed revenue numbers.