A lead in LeadSight is a tracked form submission with an email address on your website — such as a contact form, quote request or booking form. Exact repeat submissions from the same site within two minutes are kept as one lead.
Each lead is stored with its contact details and the marketing source that brought that visitor to your site, ready to be matched to revenue later.
Leads move through three simple states: open, closed won and closed lost. Attributed revenue comes from paid invoices in Xero, and a lead is marked closed won automatically once its invoice is paid.